NOTE:
- This is intended to be a sample. You are encouraged to run test ads, evaluate results, and modify as you see fit!
- Facebook is continuously updating menus, interfaces, and even how to access Ad Creation so, some of the details in this article may change.
- This advertisement example used an animated (video) graphic. Single-image graphics can also be effective. EXPERIMENT!
Basic Facebook Ad Setup
Ad Purpose: Traffic / Website Visitors
The advertisement we created was designed to Get More Website Visitors. The specific goal was to get website visitors to register for an online workshop.
Settings for the Advertisement:
URL: https://www.websitename.com (URL for website or registration page)
Format: Video
Download Video file (mp4)
This and other graphics are available here: Online Workshops > Social Media Graphics
Headline: Online Divorce Workshop
Text:
Second Saturday CITY NAME is being held ONLINE Saturday, July 11, 9:00 a.m. (Pacific) At this FREE workshop, you can have your divorce questions answered by an attorney and financial specialist. Find out more at https://www.websitename.com (URL for website or registration page)
Call to Action: Learn More
Audience:
Location: Living In United States: CITY NAME (+15 mi) STATE
Age: 30 – 65+
Gender Female
People Who Match Interests:
Legal separation, Divorce Court, Marriage, Family, No-fault divorce or Mediation,
Relationship Status: Married, Complicated or Separated
Duration and Budget:
Designate when this ad will end
End Date: the day before — or the day OF — the workshop
IMPORTANT: Facebook does NOT allow you to set an “ending time” for the ad. If you run the ad until the DAY OF the workshop, set a reminder to “stop” or “pause” the ad an hour before the workshop begins.
Daily Budget: $30.00 (for example)
How much should you budget?
That’s up to you. Decide how much you want to budget and allocate the total as a daily expenditure.
When and how long to run ads?
We have seen success running ads the Wednesday Thursday and Friday before the Saturday workshop.
Other leaders have had success in running Facebook ads for longer periods of time (starting the week prior to the workshop) with a lower daily budget.
RELATED:
Marketing: Websites, Facebook and sharing your stories. (July 2015)
- The segment on Facebook advertising presented by Austin Leader Melanie Johnson.
- Facebook Advertising section starts at about 28:30 into the call.
Click here to access the recording
Being Social on Facebook and Instagram (November 2017)
- Second Saturday Senior Leader Melanie Johnson shares her tips and tricks for using Facebook.
- Elizabeth Bryan-Jacobs tells us why she loves Instagram.