Converting Workshop Attendees into Clients and Customizing Your Presentation to Adjust to the Needs of Your Audience.

Lisa Byrne, the leader of three Second Saturday workshops in Minnesota, shared her strategies on converting attendees into clients.
Kitty Hedges, leader of the Columbus, Ohio Second Saturday, shared how women’s initiatives through her company support her workshop — and how changing up your workshop format to best suit your needs can lead to even greater success.